Facebook To Bring People Closer Together This Year
GOOD NEWS! In the first week of 2018, Mark Zuckerberg announced that he is making it his annual goal to Fix Facebook. You may read more of the status which Mark posted. I am truly glad this is finally happening because Facebook is causing more harm to relationships than actually bringing people closer together.
I was having a beer with a good friend lately and we were just sharing how awesome life was when we first used Facebook in Malaysia sometime in 2006/2007, we have our smartphones, we were on Social Media (Facebook) but we don’t feel the need of kept wanting to “consume” new contents every second and minute like we do now. Well, thanks to Publishers and their “engagement-bait” headlines and all the pretty contents (and people) on Instagram…everyone is just fidgeting their Black Mirror every minute. You see I am all for Social Media & Social Networking but if we are no longer building a deep and lasting relationship on Facebook then we are just getting it all wrong.
Facebook was built to bring people closer together and build relationships.
Just about a week ago, Facebook released a statement in its newsroom indicating that they will commit themselves in the next few months to bring people closer together by initiating the following:
1.Ranking our Posts based on the LIKES, COMMENTS & SHARES.
2.Newsfeed to feature “only” higher-ranking posts
e.g.: Posts which have higher LIKES, COMMENTS & SHARES
3.Order of posts that appears on our newsfeed will be determined by how meaningful a post is.
The interaction between people with people is considered more meaningful than people to pages run by a publisher, public figures, and brands.
4.Posts which have exchanges that require more time & care to be given priority.
e.g. post from friends whom you regularly write long and thoughtful comments on.
WHAT does IT mean FOR BRAND PAGES?
1. Social Media Managers & Content Editors Needs to Work Harder
Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. The combination of decreased supply of ads and increased advertiser competition will most certainly yield.
2. Facebook Ads are going to cost more
The combination of decreased supply of ads (If people are spending less time watching funny videos and consuming fake news on Facebook, it means that there’s going to be less ad inventory to purchase) and increased advertiser competition will most certainly yield.
3. Posts with “engagement-bait” are going to be punished
Facebook says they will demote these post rank. So be careful if you’re using tactics to manufacture artificial engagement when you bait users into engaging with your content with offers that promise a coupon code or other incentives for liking publisher posts. Personally, I’ve also seen brand asking users for user REACTION to vote for an opinion or preference.
So the question is, can people still see posts from you Pages they follow at the top of News Feed?
Yes. People who want to see more posts from the Pages they follow can choose to select “See First” in News Feed Preferences to make sure they always see posts from their favorite Pages. – How you get people to make that selection will depend on how brilliant you are.
Improving Personal Relationships & Well-Being
Is Facebook making you depressed? If so, you’re not alone. Here’s what’s gonna happen:
1. Time-spent on Facebook will decrease significantly.
Which also means, the time you actually spend on Facebook will be most-likely be a quality one versus when you’re just scrolling through your feed without engaging with any posts or exchanging any meaningful actions.
research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.
2. Meaningful Conversation With Friends
The types of posts that will do well is a post that sparks meaningful discussion, for example, longer form responses and subsequent follow-up replies from your friends. Which I personally believe will encourage more thoughtful comments or replies from the each other.
No wonder Digital Marketing Expert, Neil Patel says Social Media will be “Pay-To-Play” for brands in 2018.